The Digital Agency Growth Podcast
Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/
Episodes
231 episodes
Jonathan Stark on Ditching Hourly Billing and Embracing Value-Based Pricing
Hourly billing is incredibly common throughout the agency space. We’ve all seen it, paid for it, and probably have priced our work that way at one point as well. But hourly billing is not great for anyone involved in the transaction: those prov...
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Episode 235
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44:25
The Art of Building Trust Through Targeted Outreach
Are you struggling to cut through the noise and get your outreach messages noticed by the right prospects? Many businesses, especially agencies and B2B service providers, find it challenging to craft effective outreach copy that actually leads ...
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Episode 234
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24:14
Jody Sutter on Unlocking the Secrets to Building a Thriving New Business Culture for Your Agency
Building a strong client base is a significant goal for any agency to continue to scale. However, acquiring new business is not a one-size-fits-all situation in the agency space. Business development comes in many shapes and sizes, and what wor...
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Episode 233
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44:51
Steve Guberman on Overcoming Burnout and Building Successful Agencies
With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client...
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Episode 232
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47:11
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Jonathan Baker on Preparing Your Agency for a Successful Acquisition
It’s common for merging and acquisition to be on an agency owner’s mind from the very beginning, even if it is not part of their original goals. Even if you find yourself still wanting to scale your business before selling, it’s never too early...
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Episode 231
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27:54
Marcel Petitpas on Strategies for Improving Delivery Margin and Agency Profitability
Every agency owner wants to make sure that their business is as profitable as possible. But as an agency grows and there are more clients and employees to take care of and line items to consider, how do we peel back the layers to discover what’...
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Episode 230
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47:51
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How We Optimize Outreach Agency-to-Brand Outreach
Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the T...
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Episode 229
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33:59
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Building Agency Pipelines Using Commonality-Driven Email Outreach
The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equ...
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Episode 228
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54:07
Danny Markstein on the Workforce Crisis and the Power of Specialization
We’ve seen a big shift in employment and the workforce over the last few years, and it can be hard to know what to expect going forward and what decisions are best for your agency. Danny Markstein is a seasoned professional when it comes to wor...
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Episode 227
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42:11
Jon Tsourakis on Leveraging Team Dynamics and Client Relationships for Agency Success
Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis ...
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Episode 226
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42:21
Mandi Ellefson on Becoming a Hands-Off CEO
When scaling an agency, the CEO is usually deeply ingrained. But CEOs are supposed to work on the business rather than in the business, right? So how can a CEO make their agency scalable and run smoothly without them being pre...
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Episode 225
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43:25
Mike Brevik on Guerrilla Marketing, Nostalgia, and Building a Unique Agency Culture
We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn’t in vogue in 2024 doesn’t mean it isn’t worthwhile. With the marketing landscape moving at a fast pace,...
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Episode 224
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38:01
Josh Ledgard on Unlocking the Power of Word-of-Mouth and Effective Referral Marketing
Almost all businesses start getting clients based on referrals. And while that might feel less necessary as your business grows, referral marketing offers you a lot of options to make yourself stand out among your competitors, grow your email l...
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Episode 223
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32:02
Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth
There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can fi...
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Episode 222
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41:01
Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn
Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to...
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Episode 221
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41:26
Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity
So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes emplo...
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Episode 220
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46:27
How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout
Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have t...
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Episode 219
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31:13
Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach
The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales out...
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Episode 218
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39:30
Drew McLellan on Building Trust and Scaling Through Thought Leadership
The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLella...
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Episode 217
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39:03
Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies
No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the...
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Episode 211
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36:44
Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated
Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are...
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Episode 210
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35:06
Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy
Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying ...
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Episode 209
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33:29
Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk
Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership mean...
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Episode 208
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43:55
Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations
Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Ou...
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Episode 207
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45:27
Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M
PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here...
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Episode 206
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32:27