Stephen Woessner on How to Build Agency Authority in 2025

As an agency owner, navigating the challenges of growth in a competitive landscape can feel overwhelming. Stephen Woessner, CEO of Predictive ROI, joins us today to share his expert insights on adapting to industry changes and building a foundation for long-term success. This week, episode 245 of The Digital Agency Growth Podcast is about transforming content creation, embracing specialization, and leveraging AI to strengthen agency-client relationships.

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In this episode, Stephen Woessner discusses the importance of treating your agency like your best client, creating cornerstone content, and fostering trust through effective team structures and metrics-driven strategies.

Stephen Woessner is the CEO of Predictive ROI, a consultancy focused on helping agencies build authority and generate consistent revenue through content-driven strategies. With a deep understanding of agency operations and the evolving market, Stephen provides actionable advice for scaling your business.

In this episode, Dan and Stephen cover:

• The benefits of building a dedicated internal team to handle your agency’s content.
• Why specialization is key to standing out in a crowded market.
• How AI is reshaping agency operations and client expectations.
• The journey from being a vendor to a trusted strategic partner.
• Practical steps to measure ROI and ensure your content efforts generate revenue.

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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

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Sell with Authority Podcast

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Chapters

• 0:00 Introduction to Authority Building in Agencies
• 0:00 Navigating the Specialization Journey
• 3:31 The Shift from Strategic Partner to Vendor
• 6:46 The Evolution of the Agency Model
• 9:38 The Importance of Specialization
• 12:54 Navigating the Specialization Journey
• 15:47 Content as a Cornerstone for Authority
• 18:36 The Role of Podcasts in Agency Growth
• 24:15 Choosing the Right Content Strategy
• 29:34 Navigating Content Creation Challenges
• 32:24 Building Trust in Agency Relationships
• 36:40 The Importance of Specialization in Agencies
• 41:19 Transforming Agencies into Revenue Streams
• 44:45 Structuring Teams for Effective Content Creation
• 48:02 The Future of Agency Expectations and AI
• 55:14 Resources for Agency Growth and Development