Surviving the SEO Evolution: How Brandon Leibowitz Adapted to 17 Years of Industry Changes

As an agency owner or marketer, keeping up with rapid changes in SEO and AI can feel like chasing a moving target. In this episode of The Digital Agency Growth Podcast, Brandon Leibowitz, founder of SEO Optimizers, joins Dan to share practical advice on evolving SEO strategies, leveraging AI without sacrificing creativity, and scaling an agency that stands the test of time. 

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Brandon Leibowitz emphasizes the importance of combining long-term strategy with adaptability. He shares actionable steps for balancing business development and fulfillment, building effective systems, and delegating with confidence. 

Brandon Leibowitz is the founder of SEO Optimizers, a digital marketing agency helping small and medium-sized businesses increase their online visibility and drive measurable results. With nearly two decades of experience, Brandon has been featured in Entrepreneur, Yahoo, and other top publications, and now helps agency owners stay competitive in an ever-evolving market.

In this episode, Dan and Brandon discuss:

• How AI is changing SEO and what agencies need to know
• Why schema remains critical for visibility in AI-powered search
• The balance between using AI and human creativity in content creation
• Strategies for business development and branding
• How to build SOPs, delegate effectively, and scale sustainably

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH BRANDON LEIBOWITZ

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Chapters

• 6:55 The evolution of value: from resources to trust
• 7:39 Introduction to Brandon and SEO Optimizers
• 9:50 Brandon’s career story and how SEO Optimizers started
• 12:06 Transitioning from side hustle to full-time agency
• 14:26 From generalist services to SEO and search platforms
• 16:43 Why traffic alone doesn’t matter without conversions
• 19:00 Defining ideal clients: niche products and services
• 23:48 Challenges of specialization and organic business growth
• 26:08 Early client acquisition: Craigslist and teaching
• 28:40 Building a team: VAs, project managers, and writers
• 31:27 How AI is impacting SEO and search behavior
• 34:05 Schema’s role in optimizing for AI-driven search
• 36:49 Balancing traditional SEO and new AI technologies
• 39:21 Using AI for content creation and prompt engineering
• 41:53 Writers adapting to AI: creative edge vs. automation
• 44:17 Delegating tasks and building SOPs for scalability
• 46:40 Brandon’s goals for the agency and what keeps him motivated
• 48:32 Where to connect with Brandon and free resources