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The Digital Agency Growth Podcast
Rated in the top 3% by ListenNotes and going strong for nearly 300 episodes since 2018, The Digital Agency Growth Podcast is dedicated to helping marketing agency owners and executives build stronger firms so they can grow, get acquired, or enjoy more peace of mind. Hosted by agency veteran and Sales Schema CEO Dan Englander, each episode features interviews with successful agency founders, industry experts, and business strategists who share insights on client acquisition, team building, offering optimization, operational efficiency, and sustainable growth models.
The Digital Agency Growth Podcast
Turn Proposals Into a Q4 Growth Engine: How Agencies Can Unlock Upsells & Faster Closes
Proposals can make or break your agency’s Q4 pipeline. Too vague, and prospects don’t see the value. Too detailed, and they get stuck in analysis paralysis. In this episode, Dan is joined by Joe Ardeeser, founder of Smart Pricing Table, to talk about how agencies can strike the right balance, upsell strategically, and close deals faster as the year wraps up.
Whether you’re facing slow proposals, scope creep, or undercharging, this conversation gives you practical steps to turn proposals into a growth engine for your agency.
🔑 What You’ll Learn in This Episode
- How to avoid the two biggest proposal mistakes: being too vague or too detailed.
- A simple framework for including upsells and add-ons without overwhelming prospects.
- Why proposals should be viewed as sales tools, not just paperwork.
- How to use clarity and transparency to build trust with brand decision-makers.
- The proposal strategies agencies can use right now to finish Q4 stronger.
This framing ties the conversation directly to timely biz dev priorities (Q4 closing, pipeline health), makes Joe’s expertise clear, and positions the episode as a tactical resource for agencies.
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