How to Balance Personalization and Scale | Sell With Authority Podcast

One of the biggest challenges agency owners and their teams face when it comes to business development is how to open doors efficiently, build meaningful relationships, and fill your sales pipeline without getting bogged down by a slow, one-by-one approach. 

Dan recently had the opportunity to guest on the Sell with Authority podcast hosted by Stephen Woessner to talk about Sales Schema’s strategies to find commonalities between you and your potential clients, our approach to effective testing with smaller B2B sample sizes, and more. We’re happy to present that episode for you today. This week, episode 236 of The Digital Agency Growth Podcast is about how to balance personalization and scale.

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Dan Englander and Stephen Woessner share the importance of building trust with potential clients through relationship-building and actionable steps you can take right now to identify commonalities you share with your potential clients. 

Stephen Woessner is the CEO and President of Predictive ROI, a company that offers community, coaching, and turnkey services to help you lead and grow your business strategically. Stephen is also the co-author of Sell With Authority: Own and Monetize Your Agency's Authority Position. For over 25 years, Stephen has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. 

In this episode, Dan and Stephen discuss the following:

• How outbound marketing can fine-tune your overall marketing efforts.
• Why agency owners should offload tasks to build an effective outreach system.
• The ideal team setup for outbound marketing.
• The role of testing in outbound marketing and the importance of running campaigns over a period of time.

Don’t forget to get your hand on a copy of Stephen’s book, Sell With Authority: Own and Monetize Your Agency's Authority Position today!

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH STEPHEN WOESSNER:

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Sell with Authority podcast

CONNECT WITH DAN ENGLANDER:

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Sales Schema

Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now. 

Chapters

• 0:00 How to Balance Personalization and Scale
• 2:02 Introduction to the Sell with Authority Podcast
• 7:42 Dan’s journey and background.
• 9:34 The importance of trust in sales.
• 22:05 The Goldilocks Strategy: balancing personalization and scale.
• 30:18 The role of commonalities in outreach.
• 30:29 Building a targeted list of prospects.
• 34:33 Tactical strategies for implementing the Goldilocks Strategy.
• 40:06 The role of testing in outbound marketing.
• 41:27 The importance of committing to the outbound process and building relationships over time.