The Art of Building Trust Through Targeted Outreach Artwork

The Digital Agency Growth Podcast

Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/

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The Digital Agency Growth Podcast

The Art of Building Trust Through Targeted Outreach

October 30, 2024 • Sales Schema • Episode 234

Are you struggling to cut through the noise and get your outreach messages noticed by the right prospects? Many businesses, especially agencies and B2B service providers, find it challenging to craft effective outreach copy that actually leads to meaningful conversations and new opportunities.

In episode 234 of The Digital Agency Growth Podcast this week, Dan shares a sneak peek into his upcoming workshop, "The Right Words to the Right People." He dives deep into the strategies and tactics you can use to elevate your outreach game and connect with your ideal clients.

In our The Right Words to the Right People Workshop, learn how we craft email copy that secures meetings with skeptical decision-makers without spam or burnout.

In this episode, Dan discusses these key takeaways:

The importance of building a solid foundation for your outreach by mapping your total addressable market and segmenting your target audience
How to leverage personalization and commonalities to build trust and kinship with your prospects
Techniques for demonstrating a deep understanding of your target market through your outreach copy
The power of "showing, not telling" to provide inarguable evidence of your expertise
Strategies for creating a sense of timeliness and using pattern interrupts to make your outreach stand out
Tips for de-risking your outreach and reducing the perceived barriers to engagement

Whether you're looking to scale your agency's new business efforts or boost the effectiveness of your B2B prospecting, this episode is packed with practical insights to help you craft outreach copy that resonates with the right people and drives meaningful results.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

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Dan Englander

Host