How We Optimize Outreach Agency-to-Brand Outreach

Last week on the show, we talked about taking a proactive approach with outbound by reaching out to their prospective clients and building authentic relationships. This week, Dan talks about Sales Schema’s actual methodology for doing so, the Targeted Outreach System, and focuses on giving you practical tips for optimization and a peek into the program. This week, episode 229 of The Digital Agency Growth Podcast is about optimizing agency-to-brand outreach!

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of understanding the reasons behind low open rates and addressing them systematically and actionable steps you can take right now to build successful relationships that lead to meetings and interested prospective clients. 

In this episode, Dan discusses the following:

• The current trust recession and how building relationships can help.
• Four common hazards in outbound sales to avoid for success. 
• The order of operations in optimization, from open rates to meeting rates.
• The need for a systematic approach to converting replies and agreements into meetings.

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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

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Chapters

• 0:00 Optimizing Agency-To-Brand Outreach
• 4:56 The common challenges in outbound sales.
• 5:23 The importance of optimizing open rates, reply rates, and meeting rates.
• 7:08 The four common hazards of outbound sales.
• 9:04 Domain reputation and how quality inputs improve it.
• 13:49 Having patience and persistence in achieving good open rates.
• 15:49 Honest subject lines and avoiding overly salesy copy.
• 21:57 Converting neutral replies to meeting agreements.
• 31:37 Sales Schema’s program, The Targeted Outreach System.
• 34:33 Details on the Targeted Outreach System.