Building Agency Pipelines Using Commonality-Driven Email Outreach

The role of outbound marketing has changed as marketing has developed over the years. The original playbook of reaching out thinking potential clients don’t know what they need no longer works. Knowledge isn’t what’s missing in the business equation anymore. It’s trust. Dan is here this week with Sales Schema’s revamped training to teach you the ins and outs of building trust in your business relationships for scaling your agency. This week, episode 228 of The Digital Agency Growth Podcast is about building agency pipelines using commonality-driven email outreach! 

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Dan Englander shares the importance of not hiring too early for your business and actionable steps you can take right now to get your agency’s owner out of the sales seat. 

In this episode, Dan discusses the following:

• The healthy way to think about outbound for long term growth.
• The four siren song mistakes that go along with agencies hiring for business development. 
• Why the outbound lead generation playbook is broken and what to do instead.
• Understanding the ins and outs of relationship sales at scale.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

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Chapters

• 0:00 Building Agency Pipelines Using Commonality-Driven Email Outreach
• 5:51 The aspirations of agencies and the importance of building enterprise value.
• 13:53 The four stages of agency sales strength.
• 21:55 Highlighting the importance of avoiding "siren song mistakes" when hiring for business development.
• 30:06 Introducing outbound as a relationship-building channel, not just a lead generation tactic.
• 33:32 Critiquing the "broken playbook" of traditional outbound and the importance of the "trust gap".
• 48:51 Providing case studies and practical examples of successful commonality-driven outreach.
• 51:55 Outlining the approximate timeline and process for implementing an effective outbound strategy.