Jon Tsourakis on Leveraging Team Dynamics and Client Relationships for Agency Success

Whether or not to niche down is an age-old agency question and comes with lots of things to consider. But have you considered your team’s dynamic in preferences when taking on clients and forming relationships? Friend of the show Jon Tsourakis is back again this week to talk about how his team helps focus the niches the company focuses on, insights on sales strategies, the challenges of M&A, and more! This week, episode 226 of The Digital Agency Growth Podcast is about leveraging team dynamics and client relationships for agency success! 

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In this episode of The Digital Agency Growth Podcast, Jon Tsourakis shares the importance of team alignment and cultural fit in making strategic decisions and actionable steps you can take right now to check the efficacy of your sales process. 

Jon Tsourakis is a seasoned leader, marketer and sales expert. He’s the co-owner and President of Oyova, a national marketing and application development agency where he helps the firm identify and capitalize on new opportunities. He's a huge proponent of helping others, whether that's through one-on-one mentoring or collaborating with top digital agency owners in the Digital Mastermind where he hosts his podcast The Climb. 

In this episode, Dan and Jon discuss the following:

• The search for more fulfilling client relationships and the role of clear scopes and satisfactory results in building these relationships.
• The ability to share knowledge without compromising client relationships.
• The challenges of creating engaging content on LinkedIn and the evolving nature of content platforms.
• Navigating mergers and acquisitions, whether one-on-one or with a broker.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH JON TSOURAKIS:

LinkedIn

Digital Mastermind

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

Chapters

• 0:00 Jon Tsourakis on Leveraging Team Dynamics and Client Relationships for Agency Success
• 2:02 The challenges of maintaining team motivation and hiring a team that aligns with the company's direction.
• 5:56 Common objections to specialization and niching down.
• 15:02 Sales team structure and the importance of having a strong sales system.
• 19:16 Content creation and the challenges of LinkedIn.
• 30:07 Mergers and acquisition strategy and considerations.
• 35:24 The Digital Mastermind September 2024 event.
• 40:01 The evolving nature of the digital agency landscape.