Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth

There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with lots of practical advice and food for thought on taking your agency to the next level, better serving your clients, and more. This week, episode 222 of The Digital Agency Growth Podcast is about finding your unique value proposition and positioning your agency for maximum growth! 

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Raul Hernandez Ochoa shares the importance of communication and value delivery in branding and actionable steps you can take right now to identify what sets you apart from competitors. 

Raul Hernandez Ochoa is a Digital Growth Operator and Strategist that helps digital bootstrapped business owners reach their impact & revenue goals. His frameworks have helped 2-5x companies. Raul has led strategy for multiple digital teams across the globe in 12+ different time zones helping generate millions in revenue online. He has also overseen over $25M (and counting) in digital marketing ad spend and has trained hundreds of entrepreneurs through live seminars, online programs, and private masterminds. 

In this episode, Dan and Raul discuss the following:

• Raul’s rule of 21 for gathering quality data and making decisions.
• How to determine the best clients for your agency.
• Leaning into your strengths to differentiate yourself in the market.
• Why clients want to work with professionals who have skin in the game.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH RAUL HERNANDEZ OCHOA:

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CONNECT WITH DAN ENGLANDER:

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Chapters

• 0:00 Raul Hernandez Ochoa on Finding Your Unique Value Proposition and Positioning Your Agency for Maximum Growth
• 3:38 The importance of qualifying clients based on their level of sophistication.
• 7:44 Understanding clients’ unique needs and personalities.
• 10:05 How to gather quality data quickly and make decisions.
• 14:47 Leaning into your unique strengths.
• 19:49 Returning to old strategies that worked and reevaluating them for your current business.
• 21:01 The importance of leverage in creating certainty around decisions.
• 27:58 Incentivizing results and delivering on promises.
• 30:09 Clients hire you for your brains and professionalism, not just to get work done.
• 35:42 The future of training and implementation in agency services.