Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn

Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Officer, what she’s learned with over 20 years of sales experience, and more. This week, episode 221 of The Digital Agency Growth Podcast is about building sustainable agency growth with email and LinkedIn! 

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Chelsea Olsen shares the importance of understanding your target audience and actionable steps you can take right now to automate and organize your personalized outreach to your target audiences. 

Chelsea Olsen is a fractional leader who knows exactly how to get your business more leads and new customers. She has spent nearly 20 years honing her skills in selling efficiently, leading her to master the art of closing deals and driving revenue growth. Chelsea works with companies that value continuous growth, openness to innovation, and a commitment to introspection and accountability.

In this episode, Dan and Chelsea discuss the following:

• What good sales training and exceptional hires look like for agencies.
• Getting clear on your target audience so you can solve their specific problems.
• The concept of GWC in hiring - get it, want it, have the capacity for it.
• Utilizing automation to speed up and organize your outreach efforts.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge 

CONNECT WITH CHELSEA OLSEN:

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Website

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

Chapters

• 0:00 Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn
• 8:21 Transitioning from finance to nonprofit marketing.
• 10:58 Characteristics of good sales training.
• 13:33 The importance of understanding the target audience and their problems to create effective marketing strategies.
• 17:57 What to look for when hiring sales people.
• 25:04 Tailoring your marketing outreach, even if your market is small.
• 30:08 Using automation tools to expedite outreach.
• 34:53 The value of providing solutions in your outreach.
• 37:42 Take time to build your thought leadership.