Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated Artwork

The Digital Agency Growth Podcast

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The Digital Agency Growth Podcast

Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated

February 21, 2024 • Sales Schema • Episode 210

Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what will work best for you, tell us why SOPs are overrated, and more! This week, episode 210 of The Digital Agency Growth Podcast is about streamlining your agency’s operations and why SOPs are overrated!

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode of The Digital Agency Growth Podcast, Melissa Morris shares the importance of getting clear on your offerings before documenting SOPs and actionable steps you can take right now to set distinct boundaries with clients for clear communication.

As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa Morris uses her 10 years agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, Melissa and her team help business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.

In this episode, Dan and Melissa discuss the following:

Melissa’s DISCO method of streamlining processes.
The common mistakes agency owners make when building their tool stacks.
The benefits and challenges of time tracking for agencies.
Setting clear expectations and boundaries with clients from the beginning of the contract.

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Dan Englander

Host