Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M Artwork

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The Digital Agency Growth Podcast

Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M

December 27, 2023 • Sales Schema • Episode 206

PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 of The Digital Agency Growth Podcast is about Kim’s experience advising 140 PR agencies and growing a communications firm to $35M!

Watch our Relationship-Driven New Business At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.

In this episode of The Digital Agency Growth Podcast, Kim Sample shares the importance of adopting value-based pricing in agencies and actionable steps you can take right now to embrace technology and hybrid work models.

As president of the PR Council, Kim Sample helps the leaders of 140 member agencies work smarter to grow talent, revenue and profits and elevate the PR profession overall. Prior to joining the PRC in August 2018, Kim was the founder/CEO of Emanate, a $35 million, 100+ person international marketing communications agency. During her tenure Emanate was named PR WEEK Agency of the Year and CRAIN’S Best Places to Work in NYC, and the team’s work for clients was recognized with numerous industry awards.

In this episode, Dan and Kim discuss the following:

Technology’s impact on the PR industry.
The pros and cons of asking agencies to complete spec work before working together.
Niching and alternative delivery methods as popular agency strategies.
The future of remote and hybrid work in the agency space.

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Dan Englander

Host