Paul M. Caffrey on Sales Preparation and Improving Your Close Rate Artwork

The Digital Agency Growth Podcast

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The Digital Agency Growth Podcast

Paul M. Caffrey on Sales Preparation and Improving Your Close Rate

October 04, 2023 • Sales Schema • Episode 200

There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as an elite salesperson. This week, episode 200 of The Digital Agency Growth Podcast is about sales preparation and improving your close rate!

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In this episode of The Digital Agency Growth Podcast, Paul M. Caffrey shares the importance of preparation before sales calls and actionable steps you can take right now to get ready for your next sales call.

The Sales Preparation Expert, Paul M. Caffrey helps salespeople use the hidden habits elite sales professionals use to outperform the competition - they prospect better, sell more and get promoted faster. Paul is also the Author of "The Work Before the Work", he also works with founders & sales team leaders to improve the performance of their sales & business development teams.

In this episode, Dan and Paul discuss the following:

Telling a compelling story that resonates with the client and demonstrates the value of your service.
The importance of showing your client that you’ve done your research and are genuinely interested in working with them.
Paul’s framework of 6 questions to prepare for meetings.
Differentiating between prospects based on the language they use to describe their challenges.

For the chance to get a FREE copy of Paul's book, head over to https://www.paulcaffrey.com/sales-schema today!

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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag

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Dan Englander

Host